It started with a list on a scrap of paper.....

A tired new Mum with a passion for interiors sat surrounded by plastic baby products that were functional but oh so lacking in style.

A tired new Mum searched high and low for products that were fun for her baby, kinder to the planet AND would complement the contemporary home she had so lovingly designed.

A tired new Mum could not find the products she so desperately wanted, and so, whilst feeding her new baby, on a scrap of paper she set about writing a list of all the things that she could only dare to dream existed.

And in that moment ‘by Sofie’ was born.

The list is still something we come back to each and every day, it's got a little longer now too ;-)  

Chapter one of the by Sofie story sees us launching our first children's product range and achieving the unthinkable, winning a Red Dot best-of-the-best award. This recognises the by Sofie, Little Hoppa system, as world class, ground-breaking design. 

Chapter two….? Well we are still writing it and we cannot wait to share the adventure with you!

Because home is our happy place

All that we do is inspired by Sofie's love of home and her unshakable belief that we should never have to choose between functionality and aesthetics in our homes. It is this belief, coupled with Sofie's unique sense of style, that goes into everything

by Sofie.

Designed for Happiness - Our philosophy

Here at by Sofie we have a common purpose: to design a happier life.

That is the start point for all that we do, be it a new product, an interior design project, or a piece of content to share with our followers. We ask ourselves these simple questions: 

  • Does it make life easier or give us the gift of time?
  • Is it's beauty a thing to behold?
  • Does it offer us pleasure or enjoyment?
  • Will it still be used, relevant and loved in several years’ time?
  • Does it contribute to a kinder, better future for our planet and children?
  • Will it make us smile?

And just like the perfect meal, the balance of these ingredients is tricky to get just right, but when we do, oh WOW, that's when the magic of happy design fills our homes with sunshine and joy.